I've been sitting on some really, really exciting news for many months now, and I've been so arm-chewingly excited to share it, but it's not been the right time to make official announcements... until now. Having been given the go-ahead at this point, let me giddily share my exciting news!
I've formed a partnership with Boyds Bears, a teddy bear manufacturer here in the US and based in Pennsylvania. So in addition to my self-representing artist bear business, Potbelly Bears, which will continue unchanged, I'm also now going to be designing a small line of plush for Boyds, which I'm sooooo incredibly excited to put on my resume because they make THE cutest bears and have such a warm, friendly, recognizable brand. I have
not joined the Boyds design team as one of their designers; rather, as a freelance artist, I'm working on a small collection patterned after my original designs. If I can come up with some ideas that are appealing and workable for both mass production
and for their market (no small task!), Boyds will be looking to produce my bears in big numbers and at great prices, to what we all hope will be a really welcoming and receptive collecting audience.
My line will
not be marketed as Potbelly Bears or as "artist bears." Rather, my small contributions to the Boyds family of bears will simply mingle among the product lines that Boyds has already established, and put in place. This avoidance of the "artist bear" label for my Boyds work was actually very important to me in my negotiations with them. That's because, as a maker of high-end artist bears myself who hopes to continue producing high-end, kinda-pricey artist bears over the long term, I
never want to do anything that might undercut myself, or my fellow bear artists -- especially surrounding our one-of-a-kind pricing structure, which reflects the skilled labor, attention to detail, and cost of materials for our bears.
I absolutely hope and believe that my Boyds line will be darling and affordable and have my uniquely Potbelly "look," but what they won't
ever be is handmade, by one person, with meticulous attention to every last detail, because, by definition, being mass-produced, they're simply
not created in that way. Boyds really got it so right in their thinking on this, I think, and I'm just delighted that we're of the same mind in this area... and that with this partnership there's the possibility of reaching a wider audience with my work, and of hopefully drawing some new collectors to our hobby,
and for Boyds!, all while protecting the "artist bear" designation (and pricepoint) by reserving it for soft sculpture pieces that truly are one-of-a-kind, artist-created, hand crafted works of art.
It's a long, long process to go from design concept to product at retail, but at some point the idea is that all the stars align just right and my bears will be on your local retail shelves with the famous Boyds label attached!
For now, I'm screamingly busy, busy, BUSY with the design process and prototype construction, as well as prepping simultaneously for my once-yearly show in mid-April
(the Nevada City Teddy Bear Convention), so please excuse any spotty updates that may follow for the next month or so. I'm still accepting graphic design clients and trying to fit it all in... I'm just sleeping a heckuva lot less!
So, so exciting and fun!
Visit Boyds Bears at
www.boydsstuff.com or at
www.boydsbearcountry.com.
