Friday, October 27, 2006

My Squidoo lens


Please visit my Squidoo lens at www.squidoo.com/teddybears

What's Squidoo?, you ask...?

Well, the basic idea behind Squidoo is that, when browsing the internet, even the most intelligent and resourceful of people get totally lost, and could really use an expert guide to find the content they seek.

Squidoo has developed the concept of the "lens," which is a virtual looking glass through which web surfers can view the content they're most interested in finding. Lenses are created by "experts" on a particular subject. These experts guide you through web content and help you find JUST what you're looking for! Or, at least, that's the idea.

I was intrigued by this lens/guide concept and have long wanted to create some kind of centralized resource for all things teddy bear... so I've created a still-in-progress lens of my own, entitled EVERYTHING YOU EVER WANTED TO KNOW ABOUT TEDDY BEARS BUT WERE AFRAID TO ASK.

You can view my interactive Squidoo lens at www.squidoo.com/teddybears. Please feel free to participate in the poll I've created there; add a comment (blurb) of your own; or write me at info@potbellybears.com if you know of content you think would be a great addition to my lens. I want to make my lens a terrific resource for bear lovers of all kinds, artist, retailer, and collector alike. Your input and suggestions are welcome!

FINALLY, a new bear!

In just about every way imaginable, the last few months have been a busy, wonderful time for me. The kids are doing really well in school and are active in extracurricular activities which is great for their growth and esteem. I've had a huge load of graphic design clients -- all of them fellow bearmakers -- which is terrific fun for me; I love tinkering in Photoshop, I really do. And there's something very, VERY exciting brewing for me in the bear world which isn't yet ready to unveil publicly because there are some "i"'s to dot and some "t"'s to cross, still... but which has kept me preoccupied a bit as I work through the details, "take meetings" (really!), and imagineer new concepts. More on all that later if and when things blossom as I hope they will.

As all this other great stuff has gone on and kept me happy and occupied, though, my ability to offer bears to collectors has stalled. I try to keep a balance in my life and accept that I can't always have an artist bear ready every single week because being wife, mom, and human being sometimes take priority. Still, it bugs me enormously that I can't manage to offer bears more quickly and more regularly, because I get the most wonderful letters all the time from people saying, "Where are the bears, Shel? I want one!"

So it's with a happy (and relieved!) heart that I'm offering BUMBLE today on my website.


This is new for me; I've never sold from my website before. But I try to please my collectors and have, over the years, had many requests for bears available at a fixed price from my site, rather than on eBay. I couldn't accommodate that request for the longest time because, from a marketing standpoint, I wanted to and needed to maintain a presence on eBay (it's actually a form of advertising, if you think about it) ... AND I had obligations to several retailers, leaving zero inventory available to me, to offer from my website. Everything I made went to eBay or shops.

But over the last six months I've changed my business model and have phased out my retailers entirely. Freeing up my inventory and allowing me to offer bears directly to my collectors. Yay!

A while back I set up a "wish list" collectors could join. The idea was that I would offer them privately, in the order they appeared on the list, the chance to buy whatever bear was new. But that became awkward and uncomfortable for my collectors -- the last thing on earth I want! -- because, let's face it: certain bears appeal, and certain bears do NOT. While a few people said, "Yes, thank you, please send me your bear immediately!", still others found themselves in the VERY awkward position of saying, "I love your work, Shelli, really I do; but this one just doesn't speak to me. Is that okay?"

Well, OF COURSE that's okay!!! I understand the sentiment completely as I collect artist bears myself and not every bear from a given artist resonates with me.

Anyway, because of this unforeseen outcome, I discontinued using my wish list and looked for a different option. And with direct sale from my website, I think (hope!) I've found it.

I'm excited to try out this new concept and hope it pleases my collectors, especially those who are, for whatever reason, reluctant to use eBay, or who are early to bed -- or are international! -- and therefore aren't awake when my auctions close Sundays at 7pm, California (Pacific) time.

Please let me know what you think about this new selling option, or any other thoughts you may have, by adding your comment(s) to this blog or by emailing me directly at info@potbellybears.com.

It feels great to have your support and interest in my work, and I thank you for it!

Tuesday, October 10, 2006

StatCounter

I use StatCounter hit counters on my websites and they're easy to customize, install, and edit. Best thing is they're free! Plus you get access to all sorts of cool stats about your site such as which browsers your visitors are using; which pages they favor; how long they stay each time they visit your site; which IP they visit from; which country they visit from; etc. Neat-o!
StatCounter Free invisible Web tracker, Hit counter and Web stats

FavIcon from Pics

For those of you who do your own websites, this is a nifty little tool I found on the web. Using it, I created a favicon for my GIDDY KITTEN alter-ego website; a POTBELLY BEARS favicon will be coming soon.

It's easy to use and everything is done right on the web! You don't even have to resize your image(s); the software does it for you.

As with anything you download from the web -- in this case, that would be your tiny favicon image, plus some extra stuff like an animated version they include in the zipped file folder you'll download to your hard drive -- please be sure your firewall and virus protection are up to date prior to downloading.
FavIcon from Pics -- how to create a favicon.ico for your website