Friday, January 26, 2007

Design work, again

I finished a print ad for Tami Lahey of DOLLS N DREAMS yesterday. She was unusual in that she came to me with lots of logos and colors and design elements and background images already on board as part of her long-standing doll business. She's also a recent TOBY nominee, the logo for which we wanted to include in her ad.

As a designer, this presented me with some obstacles because I wasn't as free to create from the heart as usual; so many bits and pieces to include, in their exact, existing form, can be stumbling blocks.

Tami's color scheme, though, was very mystical, and she wanted to keep a fantasy/magical feeling to her ads to match the branding and colors on her website, and that was certainly inspiring. I think I ended up doing just that, and she reports being really pleased with the outcome, which is always a good thing!

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